Responsibility

  • Responsible for end to end Sunday Group’s branding and activity including PR, above the line (ATL), below the line (BTL) marketing strategy.
  • Build brand awareness via online and offline activities. Helping shape and communicate the company's vision and mission and translating brand elements into plans and go-to-market strategies.
  • Responsible for press release writing on both TH and EN.
  • Develop media strategy for the group company and work closely with external agencies and align with management for brand direction.
  • Hands on and allocate branding annual marketing budget.
  • Define corporate branding strategies to align with Sunday brand guidelines and company’s direction.
  • Act as a brand guardian to oversee consistency by filtering every piece of work through guidelines and best practices.
  • Enhance corporate identity and brand guidelines for Sunday Holdings Group.
  • Manage a team of marketing people working on brand initiatives (i.e. events, public relation, and keynote speaking / planning) and work across the other teams for and execution.

Your Profile…

  • Bachelor’s degree in Marketing or any related field.
  • More than 7 years of working experience in Marketing with at least 3 years in Brand Management or Product Marketing.
  • Experience in building startup branding and O2O product marketing would be an advantage.
  • Experience working in startups or/and fast-paced organizations would be an advantage.
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Strong communication and organizational skills who can guide decision-making and alignment between parties toward a delightful art while achieving business goals.
  • Mature, good team player, and flexible with an open mind attitude.
  • Ability to meet tight deadlines and handle multiple projects simultaneously.
  • Proficient in using Figma and strong in presentation tools.
  • Keen of details and hands on for execution.
  • Fluent in Thai and English both verbal and written communication and presentation skills.