Digital Marketing Specialist
Your everyday
- Executing digital marketing strategies across various platforms, such as search engines, marketplace, affiliates, and social media, to increase website traffic, engagement, and conversions.
- Overseeing organic search optimization efforts, including on-page and off-page SEO activities, to improve website rankings, increase organic traffic, and enhance user experience.
- Curating engaging content for digital channels, including website, blog, and social media platforms, to attract and retain a relevant audience.
- Monitoring and analyzing key performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and ROI, to measure the effectiveness of our online marketing efforts and optimize campaign performance.
- Collaborating with cross-functional teams, including writers, designers, developers, product managers, and other teams, to ensure our digital marketing projects adhere to designated timelines.
- Providing regular reporting and insights to stakeholders on the performance and impact of digital marketing initiatives on business objectives and KPIs.
- Staying abreast of industry trends, algorithm updates, and best practices in the digital marketing landscape to continuously improve digital marketing strategies and tactics.
Your profile
- Degree in any marketing, business administrative or any digital-related field
- 3 - 4 years of experience in one of the digital marketing fields such as technical SEO, content SEO, Google Ads, or Facebook Ads.
- Experience in both paid and unpaid marketing is a big plus.
- Experience in tools like Google Analytics, SEMrush, Ahref, Wordpress, Facebook Ads Manager, Google Ads, Google Keyword Planner, Google Tag Manager, etc.
- Knowledge of HTML, CSS, Web Development is a plus
- Must have good command in English